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SEBI RA: INH000020794 · AMFI ARN: 281897 · RAASB: 6692

PMS Distribution

Portfolio Management Services

Professionally managed, customised equity portfolios for HNI investors - with side-by-side comparative analysis in one place. Minimum investment Rs 50 Lakhs. PMS Distributor Reg: APRN08220.

What is PMS?

Beyond Mutual Funds - Direct Ownership

Portfolio Management Services (PMS) is a sophisticated investment vehicle where a professional portfolio manager directly manages a curated portfolio of stocks on your behalf.

Unlike mutual funds where you own units of a pooled fund, in PMS you directly own individual stocks in your own demat account - giving you full transparency and control.

PMS is regulated by SEBI under the SEBI (Portfolio Managers) Regulations, 2020. The minimum investment as per SEBI regulations is Rs 50 Lakhs.

Minimum investment: Rs 50 Lakhs
Direct stock ownership in your demat
Customised to your risk profile
Professional SEBI-registered manager
Full transparency - you see every holding

Regulated by SEBI

All providers are SEBI-registered Portfolio Managers, and your investments are held in your own demat account.

Customised Portfolio

Unlike mutual funds, PMS portfolios are tailored to your individual objectives, risk profile and tax situation.

Direct Stock Ownership

You own individual stocks directly in your demat - full transparency, no pooled structure.

Why Whitestone

Your One-Stop PMS Platform

Compare curated portfolio managers, understand performance against benchmarks, and decide with confidence - all in one place.

Comparative Analysis

See investment approaches side by side - standardised returns versus benchmark, strategy and style - so you choose with clarity, not guesswork.

Curated, Not Crowded

A hand-picked shortlist of SEBI-registered portfolio managers with proven track records - not an overwhelming universe of hundreds.

One-Stop Solution

Discover, compare and enquire in one place, with onboarding guidance end to end - so you never juggle multiple portals.

Analyst-Led

Every approach is reviewed by a Chartered Accountant and SEBI-registered Research Analyst, keeping the focus on quality and suitability.

We distribute select PMS from leading portfolio managers including

Marcellus, Motilal Oswal, ASK, Alchemy, Helios & Sundaram Alternates

Comparative performance is based on time-weighted returns (TWRR) reported to APMI/SEBI, where available. Past performance is not indicative of future returns. PMS investments are subject to market risk. Whitestone Capital PMS Distributor Reg: APRN08220.

Ready to Explore PMS?

Schedule a call with Aditya Patil to understand which PMS strategy suits your investment goals and risk profile.